News

The 2008 Built Ford Tough Invasion of the Bulls program kicked-off on Jan. 3, 2008, on the streets of New York City. Ford Trucks hauled 125 tons of dirt, 10 of the world's most fearless PBR riders, and 24 angry bulls to the corner of 8th Avenue and West 33rd Street to put on an impromptu bull ride in front of a crowd of stunned New Yorkers and a host of TV cameras dispatched to document the event.

To see for yourself this exciting event and the amazing display of strength by Ford Trucks and the star riders and bulls of the Professional Bull Riders, Inc., visit www.invasionofthebulls.com. Once there, fans can also register for a chance to win awesome prizes!

The grand prize winner of the Built Ford Tough Invasion of the Bulls promotion will win a 2009 Ford Super Duty and become the honorary stock contractor of “Super Duty” the bull. Five lucky finalists will get a chance to invade the Professional Bull Riders’ 2008 Built Ford Tough World Finals in Las Vegas. They will receive an insider’s view of the PBR, hang out with the riders and observe the bulls up close and personal. Throughout the season, 24 instant winners will receive a Built Ford Tough and PBR prize package.

“Ford has consistently pushed the envelope when it comes to promotions surrounding their partnership with the PBR. Invasion of the Bulls rises to a new level in terms of creativity and exciting opportunities available for PBR fans to get involved in the sport. This is a program that should be experienced by every PBR fan” said Sean Gleason, PBR’s Chief Marketing Officer.

“Ford Trucks is excited to bring the Invasion of the Bulls promotion to the fans of the PBR and Built Ford Tough Trucks. We are proud of our partnership with the PBR linking the toughest sport on dirt with America's best selling and most capable trucks: Ford F-Series. With unique prizing such as a VIP trip to the Built Ford Tough PBR World Finals, part ownership of our bull Super Duty, and the keys to a new 2009 F-Series Super Duty, the Invasion of the Bulls promotion is truly an experience money cannot buy” added Todd Eckert, Truck/SUV Communications and Alliance Manager – Ford Division.

Don’t miss out on your chance to be a winner! Visit www.invasionofthebulls.com and sign-up today. All participants will get exclusive access to Built Ford Tough and PBR videos, downloads and ringtones!