News

Breaking: RFD-TV to air weekly PBR show

Half-hour TV news magazine starts Sept. 23

PUEBLO, Colo. (September 18, 2009) - The PBR proudly announces another way to get your adrenaline fix – a weekly television show devoted exclusively to the Toughest Sport on Earth.

RFD-TV – carried on all major cable providers – presents “PBR NOW,” a regular half-hour studio show hosted by Justin McKee, J.W. Hart and Justin McBride.

Every episode will highlight the previous weekend’s BFTS event, update the standings, and look ahead to the upcoming event, and subsequent schedule on the road to Las Vegas. Riders in contention for the coveted gold buckle will be interviewed either in studio, by satellite, or by phone in order for the audience to see and hear them describe in their own words the experience of competing against the very best bulls in the world in pursuit of bull riding’s ultimate title.

PBR NOW will also track the current standings and event schedule for all minor league tours – the Copenhagen Bull Riding Tour, Enterprise Rent-A-Car Tour, Discovery Tour, and international tours – to introduce the audience to the rising stars of the PBR who hope to join the ranks of the very best bull riders in the world on the Built Ford Tough Series.

The top bulls of the PBR will be profiled weekly, and the latest news and events of the ABBI will be prominently featured in hopes of discovering the next superstars of the bovine world.

PBR NOW will give the fans voice and allow them to interact not only with the show’s hosts, but also with the riders, contractors, and executives of the PBR through questions via email and Twitter. 

The first show airs September 23…stay tuned for exact times.