News

PBR.com
NEW YORK (March 15, 2010) -

Professional Bull Riders, Inc. (PBR) has been nominated for Professional Sports League of the Year by the 2010 Sports Business Awards presented by Street & Smith's Sports Business Journal and Sports Business Daily. Other nominees in the Professional Sports League category are Major League Baseball, National Basketball Association, and the National Football League.

The 2010 Sports Business Awards recognize excellence and outstanding achievement in the business of sports for the period from January 1, 2009, through February 28, 2010. Professional major and minor leagues whose central offices are located in North America were eligible. This is the first time the PBR has been nominated for this award.

"It's a distinct honor to be recognized by the Sports Business Awards and to be included in such prestigious company," said Sean Gleason, PBR Chief Operating Officer, "it is a testament to the hard work and dedication of the PBR staff and leadership, past and present."

Winners will be announced at an awards gala on Thursday, May 20, in New York.

The nomination follows another unprecedented year of growth for the PBR brand and business. Strategic adjustments in PBR’s approach to market yielded gains in ticket sales, ticket revenue, sponsorship and fan loyalty.

For more information about the 2010 Sports Business Awards and a complete list of nominees in all categories, go to http://www.sportsbusinessjournal.com/article/65118 

PBR.com